Definite Choices:
1) Topshop Vibe Project- PR
When we got the brief there was one project that I knew immediately I wanted to include in the portfolio, and this was my product development project we did last semester. This project involved us coming up with a concept for a new product or service with an existing brand and creating a promotional camaign around it. My idea was Topshop Vibe- Topshop's own in-store Cafe.
To promote it I created a teaser webpage and a 2D window display. I also created a press pack a goody bag and an example blog post on the brands blog page. Here is my work:
Blog Page
Webpages
Window Display
I really enjoyed this project and felt that I threw myself into it because of it. I was really pleased with all of my promotional materials and will therefore be including them in my digital portfolio. I also feel that this project reflects the area of expertise I want to enter when I graduate- PR and promotion. However, I do have to make adjustments from the feedback that I obtained:
The feedback states that my promo materials are good but that the weakest out of them all is my webpage. I felt this at the time of hand in when I looked at all of my work as a whole and felt that the webpage was my least favourite. Louise says the design is too kitsch for Topshop and I can definitely see what she means. Therefore, I plan to redesign the webpage to be me more suited to the brand.
2) T-Shirt Project
For this we had to design T-shirts for a childrens-wear range Respect. We also had to create trend boards to show the inspiration for our designs:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmAQHZLmL8ZwScYEEazEFppVrOr_LyVeBwBQ0n7jVfmTlx7PcYL0faZYQOI4PBmnQXqlnAMlN6d12E-6Q8WMPB7C19jCCjZgX5E0GzWF8-zQvZjMn3i4D3DC9730KGxDbRXHtOKPx5dtu4/s320/Screen+shot+2012-05-01+at+10.34.13.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLra87ff2-em-BLQntHAPvHhtxH9dV9e_fTt6Hiog2UTOiSNQOYfzfa0DPo-6aT0rhoGi2e24sv_WxjxFSFknYge0FqcffOty3Uhe1srF1KHn8wbaClRX0kuAJQBKljn-gI1hwAgaCijdR/s320/Screen+shot+2012-05-01+at+10.34.36.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDOEWYflcdAdJNgq6W_ZqxrZhPFCcVEiFUtcYkyEs5U_vhVxpfKEZ_Hjj1X0Isv7q72vUv1y36dhdrqb2od-LTtMMQNul24cQUytLuMzk-OAalC9bsfkByo_h8BhoTEVo3KnfEqH1ZHmB-/s320/Screen+shot+2012-05-01+at+10.34.54.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd1NUHQph4m2GmXADLW163wNGjE6ujp6OTTE3Ijdc_gB_v5kmDCYGauOCehHYra2jC6gf7dZlGB1JDR3jH2RDdj714tB4uTCPl4xNdzgM1KKri1KKtH8RSRmXKuQfpqPbbb4OhtxNgBxf6/s320/Screen+shot+2012-05-01+at+10.35.08.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaMpXJtztQn2U_-HWWN2Jf0N1bPtko6REVVBg4T71GRpuKNq6s-qQH-HpBQOzFMK9DiGr1b1bZszzJkq-xDZBUEPj1worZ4mdqeJ-KnnxPngii-MV4898q8mZDA4qMJ_JbRPe7ZEXI8qDA/s320/Screen+shot+2012-05-01+at+10.35.25.png)
Feedback:
My feedback was again on research and progression, however, it also comments on how my trends do not match my designs. I therefore plan to rework my trend boards to show where my inspiration came from more clearly.
Projects to Consider:
3) Maybelline Project:
This project involved creating a press pack and a website to promote an existing product for a brand- which we (group project) used Maybelline for.
Press Pack:
Website:
Feedback:
I really like my press pack design and it is in the field that inerests me most- PR.However, the problem I have using this project is that none of the imagery used is my own as it is an existing product that we used.
4) Debenhams Photography Project:
This was another group project to style images for a Debenhmas range- we had Matthew Williamson.
We did not get the best marks for this as our feedback showed our target market was a little off and also, the images did not work for Debenhams as a brand. However, this could be the perfect chance for me to rework and use them in a style that suits them more!
Backstage Video:
5) Heineken App Project
This project involved creating an app for a chosen brand, I chose to do one on Heineken as I visited their Brewery in February and had lots of inspiring ideas. My app was a game centred around the olympic games this summer:
If I was to rework this project I would definitely update my downloads page as the images are stretched. However, I am unsure on what else I could do with this project and as of yet have not received my mark or feedback and therefore, I will probably discount this project.